The partnership is the next logical step for BIRKENSTOCK in order to continue to grow strongly in future markets such as China and India. In Europe and America, BIRKENSTOCK will further strengthen its leading market position by investing in the German locations and expanding production, logistics and sales. In addition, further development of the direct-to-consumer business and the expansion of the company’s own e-commerce platforms are planned.
The entry of the new partners marks the preliminary climax of a success story that is unprecedented in the global footwear industry, which began in 2012 with the creation of the BIRKENSTOCK Group under the leadership of Oliver Reichert and Markus Bensberg as the first non-family CEOs and has given the company double-digit sales growth every year since then .
The move comes at a time when the traditional German company is doing better economically than ever before in its 250-year history. While many companies in the industry came under pressure in the Corona context, BIRKENSTOCK recently posted another record year. In order to take account of the strong growth, the BIRKENSTOCK CEOs only recently launched a comprehensive investment offensive that includes expanding production capacities at the world’s largest production site in Görlitz and strengthening the other production sites in Germany.
Oliver Reichert, CEO of the BIRKENSTOCK Group: “In L Catterton and Financière Agache, we have the right partners on board to achieve our global growth targets. They have extensive know-how and excellent international market access. Our future partners share our growth strategy of being successfully represented with our products on all international markets and in all channels with our long-standing tradition and the special quality and sustainability promise “Made in Germany”. We enter into this partnership in the spirit of our tradition as a family company and with a commitment to our roots and our employees. This is a joint quantum leap into the next chapter in our success story. We can only open this new chapter thanks to the great work and tireless commitment of all of our employees. “
New Balance: 237 Boston in a new design
New Balance presents its 237 Boston sneaker in a new design. “The 237 pays homage to the signature New Balance shoes from the 1970s and represents the next development in modern retro shoe design. A versatile shoe that is reminiscent of the past but whose look belongs to the now”.
New Balance, headquartered in Boston, MA, has the following mission: We demonstrate responsible leadership, build global brands that athletes proudly wear, employees proud to create, and communities proud to host. New Balance Made USA has been made in the USA for over 75 years and makes up a limited portion of our US sales. It is a premium collection with a domestic value of 70% or more. New Balance has five factories in New England and one in Flimby, UK. New Balance employs more than 6,000 people worldwide and posted worldwide sales of $ 4.0 billion in 2019.